From May 1st to June 21st the territory turns pink and pays homage to Chiaretto di Bardolino, the best-selling Italian rosé wine in the world. Throughout the period the town will be set up on a theme and on the weekends there will be numerous initiatives, including Chiaretto di Bardolino On The Road, the Palio del Chiaretto di Bardolino, Oggi Rosa and many others.